Siništa Begović – through 20-years of his career in management and consulting, he has been constantly improving himself in the areas of e-business and e-commerce with a focus on the business, conceptual and functional aspects. He participated in the creation and digital transformation of a large number of projects at the international, national and local level, and works as a team leader and senior consultant on various GIZ, Interreg, IPA and ESIF projects of the European Union in the SEE region. Throughout his career, he held the positions of director of the e-Commerce sector, director of marketing, executive director, head of the web department and project manager. In the last few years, he has held more than a hundred trainings and workshops in related fields, helping various state, city, private and business entities in the optimization and digital transformation of business solutions, as well as market performance in order to improve their position and competitiveness. In 1999, he graduated in journalism from the FPZG in Zagreb, in 2010 he obtained a master’s degree in MBA – business management, University of Gloucestershire, UK, and in 2018 he obtained a master’s degree in technology and education, University of Leeds, UK. He is the author of dozens of professional articles, as well as of 4 books and 3 manuals on e-business financed within the framework of several EU projects.